Our Blog

As the world continues to adjust to the effects of COVID-19, one thing is certain: Life post-pandemic will be different. Expectations are changing around social interactions and attention to cleanliness will be incredibly important. Customers want to feel safe and secure in your salon, and you want to feel comfortable and confident having clients in your chair. Now is the time to adjust, adapt and implement new sanitation practices and procedures. When it's time to reopen your salon doors, follow the below best practices to keep your studio as clean as possible for you and your guests.  Read More

As we continue to adjust to life amidst COVID-19 and navigate this time of uncertainty, now more than ever is the time to save money. We know that this pandemic is inviting everyone to re-evaluate spending and adjust budgets. But the reality is that even by cutting back significantly, we still have expenses. Because of this, we encourage you to take advantage of our partnership with PerkSpot and lean into discounts for everyday essentials.  Read More

Hopefully, during the time your salon has been closed, you’ve found ways to stay in touch with your clients and keep them in the loop. Remember, keeping your salon top-of-mind for guests is crucial to maintaining their business when it’s time to reopen. Consistent and frequent communications are also so important to nurturing relationships and building trust with your clients.   Read More

If you’ve ever thought about going independent and opening your own salon studio – there is no better time than now! Let us be your bright light in this time of chaos and help you create the salon environment that you love and the safe space your clients need. Interested in learning more? We will be hosting a full panel discussion with a few of our independent salon owners and Faces of Sola, Lindsey Couch, Steven Wren, Kelsey Morris, and Ashley Lantz, moderated by Sola’s CMO, Jennie Wolff, on Thursday, April 23rd at 2 pm MST.  Read More

Like many of you, over the past month, I’ve left my house only a handful of times - primarily to go to the grocery store, usually wearing a bandana or ski mask around my face, my glasses, hair in a ponytail or messy bun, and what I like to refer to as my “day pajamas.” I’ve been working from home for the past four weeks and although we have a lot of video conference meetings, I haven’t really put any effort into my appearance.  Read More

On this episode of Sola Stories, 2019 Faces of Sola Kelsey Morris shares why she decided to become a hairdresser and tells us about the mentors who advised her along the way. She speaks about her Sola journey, starting in a double studio with two other stylists, then eventually moving to her own studio to pursue mentorship. She shares how being in a salon studio has impacted her life outside of the salon, giving her the ability to be more present with her children and husband.  Read More

When you can't connect in-person with your clients, it's more important than ever to find new ways to create connection through virtual platforms. We teamed up with SalonCentric educator, celebrity hairdresser, and social media guru, Daniel Mason-Jones, on a Facebook Live to share his tried and true tips for implementing successful and engaging Facebook and Instagram Lives.  Read More

The Center for Disease Control has made several recommendations that can help prevent spreading the virus. One of the measures that the CDC has implemented is that people maintain at least a 6-foot distance from others. Not only is this 6-foot rule important now, but it will be equally important upon Sola locations re-opening their doors to the public.    Read More

The coronavirus COVID-19 has become the major focus on the news, in conversation, and on the brain. Amid the chaos, it is important to self soothe and protect your energy. During a challenging time, the best thing we can do is to ground ourselves with self-care and positive habits. This list is meant to inspire and not pressure, as we are all coping however we can with the shifting conditions of social distancing, cancellations and business closures. Above all, be good to yourself.  Read More

Salon doors may be closed right now, but that doesn’t mean you have to push pause on client relations. Now more than ever is the time to keep clients top of mind and strengthen brand loyalty. We partnered with one of our favorite industry luminaries and wise soul, Sam Villa, on a Facebook Live last week, where he shared tips and tricks for Sola professionals to nurture client relations – all from the comfort of their homes.  Read More

In changing tides, resilience and proactivity are key. Summit Salon Business Center founder, Michael Cole, teaches an inspiring webinar for Sola salon professionals to help strategize amidst the financial uncertainty of the times.   Read More

While there is no doubt that we are in an uncertain time, salon closures should not get in the way of continually building your business.  In fact, there is a silver lining. This situation is setting aside downtime for salon professionals, which presents a unique opportunity to refocus attention on your marketing efforts. While marketing tends to fall by the wayside amongst busy schedules and day-to-day hustle, you can take this step back as a chance to build a stronger foundation for your business.   Read More

As a Sola studio owner, it’s important to not only keep your studio disinfected and sanitized, but also to tell your clients that you are taking full precaution to prevent the spread of the virus. You have the advantage of not working in a high volume area, so you are poised to maintain a more isolated and sanitized zone. As long as you are continuing to service clients in your studio, you should let them know what you are doing to keep your space safe, clean and healthy.   Read More

It's no secret that COVID-19, the disease caused by the Coronavirus, is at top of everyone's minds. However, there are so many unknowns and things out of our control with the current situation, so we wanted to help you focus on everything you can do to ensure that you, your business and your clients stay safe and healthy. Here are some tips for operating your salon amidst a global health crisis.  Read More

Even when you absolutely love your job, certain workdays can be long and tiring. Being an independent salon owner, your hours likely vary from day to day. Depending on the needs of your clients, a particular day in the salon might start quite early in the morning or end much later at night. It’s important to take care of yourself in order to stay strong in mind, body, and spirit – all of which affect your salon business. We all need a bit of help sometimes to keep up our stamina, particularly for those of you on your feet all day. You need all the energy you can get to provide the best services possible to your guests. Here are 5 tips to keep you healthy and energized in the salon!  Read More

We know you love your studio, and during this season of love, we want to make sure your clients are falling in love with more than your amazing services. We want to make sure they're in love with your studio too! A great way to keep your clients comfortable, happy and coming back for more is to give them that highly coveted spa-like experience. The day-to-day grind leaves most of us feeling worn out and stressed, so coming in for a treatment should feel like a getaway, rather than just another errand on their to-do list.  Read More

While Valentine's Day is intended to celebrate love and romance, it's often that it can leave many who don't find themselves in a relationship to feel isolated while the rest of the world drowns in heart-shaped chocolates and oversized teddy bears. But at Sola, we prefer to use this time of the year to celebrate all kinds of love of, from romance to universal love; like the kind you feel for your clients! So we put together some great ways to make your studio feel festive for Valentine’s day and to show your clients the LOVE!  Read More

For many entrepreneurs, there's an instilled mentality to work hard. Hard work is likely how you've gotten where you are in your career. But working hard 24/7 can only last so long. Eventually, you'll start to feel run down, overwhelmed, and deprived of self-care. To stay on top of your game, it’s not always a matter of pushing harder. It’s about working smarter!   Read More

When we set out to launch the Faces of Sola program back in 2015, we had a vision to bring together independent salon owners from across the country to share their personal stories and wisdom as beauty professionals, entrepreneurs, go-getters, givers, working parents, philanthropists, artists, educators, and people on a mission to change the world. From the minute we started to get to know the Faces of Sola, we realized we had so many different perspectives and representatives of what it means to live an inspired life as a salon owner at Sola.  Read More

When a new year rolls around, people tend to use the excitement and momentum to inspire change for the purpose of growth in one or more areas of our lives. Whether it’s a short-lived resolution or a complete lifestyle change, a new year is an ideal time to evaluate where you currently are and where you want to be.  Read More

2019 was more than the end of a decade. For us at Sola, 2019 was a year of change, growth and endless possibilities. Before we leap into the next decade, we wanted to take some time to recap on all the milestones we reached in 2019.  Read More

The holidays bring light into the coldest and darkest days of the year with some festive cheer. There is something comforting about stepping into businesses and homes that have been given a holiday makeover, even something as simple as peppermint candies in a glass bowl or a poinsettia plant on the window sill. If you love to go all out for the holidays but haven’t had the budget to back you up, you can still bring your clients into a world of festive fun with these simple budget-friendly hack to get your studio into the holiday spirit.  Read More

Fall back into savings! The weather is cold, but these deals are hot! We know some of these lines sound super cheesy, but there’s a reason small business owners use them anyway. Seasonal marketing works! As the holidays approach, grab the attention of your clients with these simple seasonal marketing strategies.  Read More

"I'm telling you, every morning when I head into work I have to pinch myself. This is my life. I actually get to make a living doing something I’m truly passionate about! I am able to be creative while creating smiles, it’s one of the most incredible feelings.”  Read More

Living with an attitude of gratitude is a surefire way to have a better business and a better quality of life. Studies on the benefits of gratitude practices show that sharing gratitude via journaling and thank you notes can improve long-term happiness by more than 10% (Conscious Lifestyle Magazine). Both acts of kindness and feelings of gratitude stimulate the release of dopamine in our brains. Dopamine is a chemical linked to the way that we experience pleasure. When we allow ourselves to truly feel gratitude for something or someone, we feel a natural high from both internalizing the gratitude and expressing our feelings.    Read More